Ad revenue → Revenue: $54.5BSearch advertising → Ad revenue: $40.4BRevenue → Gross profit: $39.2BRevenue → Cost of revenue: $30.6BGross profit → Operating expenses: $21.8BCost of revenue → Content acquisition, data centers, other: $18.9BGross profit → Operating profit: $17.4BOperating profit → Net profit: $14.3BCost of revenue → Traffic acquisition costs: $11.7BOperating expenses → R&D: $11.5BAdMob, AdSense & other → Ad revenue: $7.5BGoogle Cloud → Revenue: $7.5BPlaystore & other → Revenue: $7.4BYouTube → Ad revenue: $6.7BOperating expenses → Sales & marketing: $6.5BOperating expenses → General & admin: $3.8BOperating profit → Tax: $3.2BOther income → Net profit: $0.8BOther revenue → Revenue: $0.4BSearch advertising: $40.4BAd revenue: $54.5BYouTube: $6.7BAdMob, AdSense & other: $7.5BRevenue: $69.8BPlaystore & other: $7.4BGoogle Cloud: $7.5BOther revenue: $0.4BGross profit: $39.2BCost of revenue: $30.6BOperating profit: $17.4BOperating expenses: $21.8BTraffic acquisition costs: $11.7BContent acquisition, data centers, other: $18.9BNet profit: $15.1BTax: $3.2BOther income: $0.8BR&D: $11.5BSales & marketing: $6.5BGeneral & admin: $3.8Bcreated with SankeyArt.comSearch advertising$40.4B2% Y/YAd revenue$54.5Bflat Y/YYouTube$6.7B-3% Y/YAdMob, AdSense & other$7.5B-8% Y/YRevenue$69.8B3% Y/YPlaystore & other$7.4B9% Y/YGoogle Cloud$7.5B28% Y/YOther revenue$0.4BGross profit$39.2B2% Y/YCost of revenue$30.6B3% Y/YOperating profit$17.4B-13% Y/YOperating expenses$21.8B19% Y/YTraffic acquisition costs$11.7B-2% Y/YContent acquisition, data centers, other$18.9B7% Y/YNet profit$15.1B-8% Y/YTax$3.2B26% Y/YOther income$0.8BR&D$11.5B26% Y/YSales & marketing$6.5B12% Y/YGeneral & admin$3.8B11% Y/YAlphabet Q1 FY23 Income Statement