Ad revenue → Revenue: $65.5BRevenue → Gross profit: $48.7BSearch advertising → Ad revenue: $48.0BRevenue → Cost of revenue: $37.6BGross profit → Operating expenses: $25.0BGross profit → Operating profit: $23.7BCost of revenue → Content acquisition, data centers, other: $23.6BOperating profit → Net profit: $20.7BCost of revenue → Traffic acquisition costs: $14.0BOperating expenses → R&D: $12.1BPlaystore & other → Revenue: $10.8BYouTube → Ad revenue: $9.2BGoogle Cloud → Revenue: $9.2BAdMob, AdSense & other → Ad revenue: $8.3BOperating expenses → Sales & marketing: $7.2BOperating expenses → General & admin: $5.1BOperating profit → Tax: $3.7BOther revenue → Revenue: $0.8BOther income → Operating profit: $0.7BSearch advertising: $48.0BAd revenue: $65.5BYouTube: $9.2BAdMob, AdSense & other: $8.3BRevenue: $86.3BPlaystore & other: $10.8BGoogle Cloud: $9.2BOther revenue: $0.8BGross profit: $48.7BCost of revenue: $37.6BOperating profit: $24.4BOperating expenses: $25.0BTraffic acquisition costs: $14.0BContent acquisition, data centers, other: $23.6BNet profit: $20.7BTax: $3.7BOther income: $0.7BR&D: $12.1BSales & marketing: $7.2BGeneral & admin: $5.1Bcreated with SankeyArt.comSearch advertising$48.0B13% Y/YAd revenue$65.5B11% Y/YYouTube$9.2B16% Y/YAdMob, AdSense & other$8.3B-2% Y/YRevenue$86.3B13% Y/YPlaystore & other$10.8B23% Y/YGoogle Cloud$9.2B26% Y/YOther revenue$0.8B-10% Y/YGross profit$48.7B20% Y/YCost of revenue$37.6B6% Y/YOperating profit$24.4B34% Y/YOperating expenses$25.0B8% Y/YTraffic acquisition costs$14.0B8% Y/YContent acquisition, data centers, other$23.6B5% Y/YNet profit$20.7B52% Y/YTax$3.7B6% Y/YOther income$0.7BR&D$12.1B18% Y/YSales & marketing$7.2B-7% Y/YGeneral & admin$5.1B-2% Y/YAlphabet Q4 FY23 Income Statement
2022
Full Year
2023
Q1 Q3 Q4