Ad revenue → Revenue: $264.6BRevenue → Gross profit: $203.7BSearch advertising → Ad revenue: $198.1BRevenue → Cost of revenue: $146.3BGross profit → Operating profit: $112.4BOperating profit → Net profit: $92.7BCost of revenue → Content acquisition, data centers, other: $91.4BGross profit → Operating expenses: $91.3BCost of revenue → Traffic acquisition costs: $54.9BOperating expenses → R&D: $49.3BGoogle Cloud → Revenue: $43.2BPlaystore & other → Revenue: $40.3BYouTube → Ad revenue: $36.1BGoogle network → Ad revenue: $30.4BOperating expenses → S&M: $27.8BOperating profit → Tax: $19.7BOperating expenses → G&A: $14.2BOther income → Net profit: $7.4BOther revenue → Revenue: $1.9BAd revenue$264.6B11% Y/YContent acquisition, data centers, other$91.4B11% Y/YCost of revenue$146.3B10% Y/YG&A$14.2B-14% Y/YGoogle Cloud$43.2B31% Y/YGoogle network$30.4B-3% Y/YGross profit$203.7B17% Y/YNet profit$100.1B36% Y/YOperating expenses$91.3B2% Y/YOperating profit$112.4B-5%Other income$7.4B421% Y/YOther revenue$1.9BPlaystore & other$40.3B16% Y/YR&D$49.3B9% Y/YRevenue$350.0B14% Y/YS&M$27.8B-0% Y/YSearch advertising$198.1B13% Y/YTax$19.7B65% Y/YTraffic acquisition costs$54.9B8% Y/YYouTube$36.1B15% Y/YAlphabet FY24 Income Statementcreated with SankeyArt.com
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